Too many small business owners see social media as ‘What I had for breakfast’

I’m still amazed by the number of small business owners who still think social media is ‘what I had for breakfast’. They see it as a waste of time, silly and frivolous. Or, they think that it takes too much time away from ‘real’ business activities.

Business owners (and I’m generally referring to micro-business owners like myself) who think this way, are doing themselves and their businesses a disservice.

If all you see of social media is ‘I’m going to the toilet now‘, or ‘Look I baked a cake‘, then you really aren’t seeing the full picture.

What you’re not seeing in social platforms are the things that I see. When I engage in social media I see

  • the professional development knowledge being shared
  • the change to forge stronger business connections
  • the opportunity to get to know your customers and your clients more deeply
  • a platform to express myself and my business ideas.

If you simply dismiss social media out of hand, I wonder what other areas of your personal and professional life, are given such short shrift. And I wonder, would I really want to work with this person?

In business as in life

you get out what you put in
you see what you’re looking for

One thought on “Too many small business owners see social media as ‘What I had for breakfast’”

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