Social overload?

We went to the movies on Saturday (we saw Bridesmaids & loved it btw). I picked up a $10 rewards card when I bought the tickets at the counter. Apparently I get a discount or a free ticket next time I visit the cinema (can’t remember which). For $10, I figured this was a reasonable buy and the young woman behind the counter was friendly & efficient & the purchase process was seamless (another $10 on my existing transaction).

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