Despite being a decade old, there are still many in business new to “social media” as a marketing tool. Wearing my Indigenous Small Business Supporter hat, I still see many small business people (especially when they’re starting out) posting things like,
“only 40 more likes to 500”
“wow! We’ve got 1000 followers now”
“help us get to 300 followers and we’ll give something away”.
Spend less time worry about getting new followers, and more time serving the ones you have – with great content and a worthy product.10,000 likes is great, but if no one buys your stuff, they’re just a waste of your precious time.