I wrote recently about how the networking is about forming relationships. Just as we create, build and foster real-life/face-to-face relationships, as authors, writers and storytellers we can create and build relationships with our audiences. Using social media tools can facilitate this relationship building.
What a good relationship looks like will vary from person to person. But there are some common elements – good listening, sharing, regular communication, interesting interactions. These four elements can be easily replicated online. Making posts that are interesting, replying when your audience comments, posting regularly and sharing stories about yourself are all aspects of that regardless of which platform you might be on.
You can see my workshop notes on Slideshare.